August 29, 2025
Inside the $400 Million Bet to Reshape the Oilers’ Fan Experience
The energy in the Ice District on a playoff night is already legendary. It’s a sea of blue and orange that floods the plaza, a tangible buzz that extends for blocks. But what if that gameday experience wasn’t just a three-hour event? What if it was the anchor for a permanent, vibrant downtown core? That’s the vision, and as of this week, it’s a vision backed by a $400 million cheque. On August 25, 2025, Edmonton City Council officially approved a massive deal that will dramatically expand the footprint and ambition of the district surrounding Rogers Place. This isn’t just









